In terms of branding, BMW is known in the automotive world for three things. One of which is the more recent facelift and redesign of its models that divided the motoring critics into love-it-or-hate-it camps. The two longer standing brand identities associated with BMW are its logo and the numerical nomenclature used in the naming [...]
Posts Tagged ‘emblems’
BMW: What’s In A Badge?
Posted in Uncategorized, tagged auto, automotive, badge, bmw, branding, car, cars, emblems, motoring on December 11, 2008 | Leave a Comment »
Making Rings: How Audi Got Its Emblem
Posted in Uncategorized, tagged articles, audi, automotive, badges, brand identity, cars, did you know?, emblems, facts, identity, logos, motoring, motors on December 10, 2008 | Leave a Comment »
In the automotive world, imagery is vital from designs of cars to the identifying badge on the grills and hoods. From charging wild horses to ovals and flying ladies, brand identity is highly held though often unknown in its origins.
Take Audi’s emblem, for example: four overlapping rings, but what do they represent? A few may [...]
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