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Posts Tagged ‘bmw’

Diesels. There, what was your response? They say (in the hallowed boardrooms of advertising) that we all have an initial response to something be it a word or a picture. This is driven by personal experience, peer pressure, media content, advertising and so on. But can this change? Has the motor industry done enough to [...]

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Did I want to test drive the new BMW 3 Series? Of course I did. Because I happen to love the new face lift and wanted to experience the famous BMW handling.  For while the styling on the new BMW 3 Series may be decisive, there  is little argument on the drive and ride quality.
Climbing [...]

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In terms of branding, BMW is known in the automotive world for three things. One of which is the more recent facelift and redesign of its models that divided the motoring critics into love-it-or-hate-it camps. The two longer standing brand identities associated with BMW are its logo and the numerical nomenclature used in the naming [...]

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With the sunlight hours getting shorter and the weather getting gloomier, the motorway is a dull and dreary place during the daily commute. In an ideal situation a sports car would make the world of difference and it’s forgivable to daydream given the wealth of choice that the range offers.
It seems that every country has [...]

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